The Beginning of Something I’ve Dreamed About for Years

I’ve always believed that every person has a moment in life when they feel a quiet but powerful pull toward something bigger. For me, that moment wasn’t dramatic no lightning strike, no overnight epiphany. It was years of little whispers. Small signs. Random conversations that stayed in my head. That nagging feeling of “this is not where my story ends.”

For as long as I can remember, I’ve wanted to create something of my own. Not just a business but a space where my work would feel like an extension of who I am. Where ideas wouldn’t have to fight for approval in meeting rooms. Where “we can’t do this” would be replaced with “let’s figure out how.”

And so, after years of working in the tech industry, managing projects, leading teams, and helping brands build their vision, I finally decided… it’s time.

Why Now?

Because there’s never a “perfect” time.If you keep waiting for everything to align the finances, the confidence, the right market conditions you’ll wake up one day and realize you’ve been waiting your whole life. I didn’t want that to be me.

What I Want This Journey to Be

I want to build with purpose. To work with people who care about the why as much as the what. To choose projects that have real impact, not just pretty numbers in a quarterly report.I want my work to be a mix of strategy, creativity, technology, and a lot of human connection.

The Human Side of This Dream

This isn’t going to be a flawless “girl boss” story. I will have days when things feel stuck, when I’ll doubt myself, when my to-do list will look like a bad joke. But I also know this the highs will be mine. The wins, the milestones, the little victories… they’ll be mine too.

If You’re Reading This…

Maybe you’re here because you’ve been following my work. Maybe you just stumbled across this post. Either way, I want you to know something it’s okay to start. Even if you’re scared. Even if you don’t have it all figured out. Even if people don’t get it.

I’m here, starting something that I’ve carried in my heart for years. And this is just the first chapter.

Welcome to my journey.